Race teams deserve a commercial engine.

The firm

Bottle Rocket Racing is a motorsports business development and sponsorship firm. Mike Cubberly founded BRR in 2024 as the motorsports arm of Bottle Rocket Growth, a Chicago-based LinkedIn outbound agency and go-to-market consultancy for B2B startups.

BRR partners with serious race teams, including NASCAR teams, to build the commercial infrastructure that turns fan enthusiasm, team access, and brand value into active sponsorship pipeline.

Why it exists

The machines are precise. The race calendar is unforgiving. The commercial operation should be built with the same discipline.

BRR gives teams one accountable system for target selection, outreach, pipeline management, sponsorship proposals, and deal support. The goal is simple: make the path from prospective brand to active partner visible and repeatable.

Mike Cubberly

Mike Cubberly is the founder of Bottle Rocket Racing and Bottle Rocket Growth. He has spent more than a decade building go-to-market systems for B2B technology companies, with prior roles at Verkada, Glencoco, Primer, and RevGenius.

BRR applies that operator experience to motorsports: clear account strategy, direct outreach, visible next steps, and measurable pipeline.

How we work

• Build the commercial system before scaling activity.
• Treat sponsor outreach as relationship development.
• Keep every opportunity, owner, and next step visible.
• Operate as an extension of the race team.